Marketing Agency — Greensburg & Westmoreland County, PA

Marketing Strategy & Fractional CMO
for Western PA Small Businesses

From fractional CMO and full marketing strategy to paid ads, web design, and CRM automation — we bring everything a growing business needs under one roof. No long-term contracts. Real people. Real results.

Our Most Popular Service

Digital Marketing Strategy
for Western PA Small Businesses

Tactics without strategy is just noise. Before running ads or posting content, you need a clear picture of who your best customers are, where to find them, and what message actually makes them act. That's what marketing strategy delivers.

We work with small business owners across Greensburg, Latrobe, Monroeville, and Westmoreland County to build marketing plans that are specific, realistic, and built around your actual budget — not a national agency template.

What's included

  • Target audience & customer profile
  • Competitive analysis — local & regional
  • Channel selection & budget allocation
  • 90-day marketing roadmap
  • Messaging & positioning framework
  • Monthly review & optimization
Get a Strategy Session → Custom-quoted to your goals  ·  Project or retainer, no contracts
📣

Not Sure Where to Start With Marketing?

Most small business owners we talk to are already doing something — ads, social, a website — but have no unified strategy connecting it all. A strategy engagement fixes that in 30 days.

Let's Talk Strategy → 📞 (724) 201-1880
Our Core Service

Fractional CMO Services
for Westmoreland County Businesses

Most small businesses in Western PA don't need a $150,000-a-year Chief Marketing Officer — but they do need one person who owns the marketing function, sets the strategy, and makes sure everything is working together. That's exactly what a fractional CMO delivers.

As your fractional CMO, we step into that leadership role on a part-time basis. We set your marketing direction, manage your campaigns and vendors, report to you like an executive, and drive measurable growth — without the overhead of a full-time hire.

What's included

  • Monthly marketing strategy & roadmap
  • Campaign oversight across all channels
  • Vendor & agency management
  • Weekly or bi-weekly strategy calls
  • KPI tracking & executive reporting
  • Budget planning & allocation
  • Brand positioning & messaging
  • Team guidance & marketing hiring support
Start a Conversation → Custom-quoted to your business  ·  Month-to-month, no contracts
👔

Is a Fractional CMO Right for Your Business?

You're generating revenue but marketing feels scattered. You're running ads, posting on social, maybe doing some SEO — but nothing's tied together and you're not sure what's actually working. That's the gap a fractional CMO fills.

Book a Free Intro Call → 📞 (724) 201-1880
~$150K
avg. full-time CMO salary
Fraction
of that cost with us
Our Most Popular Service

Digital Marketing Strategy
for Western PA Small Businesses

Tactics without strategy is just noise. Before running ads or posting content, you need a clear picture of who your best customers are, where to find them, and what message actually makes them act. That's what marketing strategy delivers.

We work with small business owners across Greensburg, Latrobe, Monroeville, and Westmoreland County to build marketing plans that are specific, realistic, and built around your actual budget — not a national agency template.

What's included

  • Target audience & customer profile
  • Competitive analysis — local & regional
  • Channel selection & budget allocation
  • 90-day marketing roadmap
  • Messaging & positioning framework
  • Monthly review & optimization
Get a Strategy Session → Custom-quoted to your goals  ·  Project or retainer, no contracts
📣

Not Sure Where to Start With Marketing?

Most small business owners we talk to are already doing something — ads, social, a website — but have no unified strategy connecting it all. A strategy engagement fixes that in 30 days.

Let's Talk Strategy → 📞 (724) 201-1880
Fastest Path to Leads

PPC & Google Ads Management
for Westmoreland County Businesses

Paid advertising is the fastest way for a small business in Western PA to generate qualified leads — when it's done right. The difference between a campaign that works and one that drains your budget is in how it's built, targeted, and managed after launch.

We manage Google Search Ads, Google Local Service Ads, and Meta (Facebook/Instagram) campaigns for small businesses across Greensburg, Latrobe, Monroeville, and Western PA — tightly targeted to your service area, optimized weekly, and reported in plain English.

What's included

  • Google Search & Local Service Ads
  • Facebook & Instagram ad campaigns
  • Hyper-local geographic targeting
  • Keyword research & negative keywords
  • Ad copy writing & creative direction
  • Weekly bid optimization
  • Call tracking & conversion setup
  • Monthly performance reports
Get a Free Ad Audit → Pricing based on your budget & goals  ·  Free ad account audit
📊

Already Running Ads but Not Seeing Results?

We'll audit your current Google Ads account for free and show you exactly where your budget is being wasted — and what a properly managed campaign would look like instead.

Get Your Free Ad Audit → 📞 (724) 201-1880
48hr
time to first leads after launch
100%
transparent spend reporting
First Impressions Matter

Website Design & Development
Built to Convert Visitors Into Leads

Your website is working for you (or against you) 24 hours a day. Most small business websites in Westmoreland County fail the 5-second test — a visitor can't immediately tell what the business does, where they're located, or how to get in touch.

We build fast, mobile-first websites that answer those questions instantly and make it effortless for a potential customer to call, book, or submit a form. Every site includes local SEO structure built in from day one.

What's included

  • Custom design — no templates
  • Mobile-first build
  • Fast load times (<3 sec)
  • Local SEO structure built in
  • Click-to-call & lead forms
  • Google Analytics setup
  • Netlify or equivalent hosting
  • Delivered in 3–4 weeks
Get a Free Consultation → Custom-quoted by project scope  ·  Ongoing care plans available
💻

Does Your Website Pass the 5-Second Test?

If a visitor can't tell who you are, what you do, and how to contact you within 5 seconds of landing on your site — you're losing customers every day. We can tell you how yours scores, for free.

Get a Free Website Review → 📞 (724) 201-1880
Stop Losing Leads

CRM Setup & Lead Automation
for Western PA Small Businesses

Most small businesses lose 30–50% of their leads simply because no one followed up fast enough. Speed is everything — research shows that the business that responds first wins the job the majority of the time, regardless of price.

We set up CRM systems and automated follow-up sequences that make sure every lead gets contacted within minutes of inquiring — without you having to lift a finger. One setup, running forever.

What's included

  • CRM platform setup & configuration
  • Lead capture from all sources
  • Automated email + SMS follow-up
  • Missed call text-back
  • Appointment booking integration
  • Review request automation
  • Pipeline & deal stage setup
  • Team training included
Book a Free CRM Consult → Custom-quoted to your setup  ·  Includes training & onboarding
🔄

How Many Leads Are You Losing Right Now?

If a lead calls and goes to voicemail, or fills out a form and doesn't hear back for 6 hours — they've already moved on. A missed call text-back alone typically recovers 3–5 jobs per month for service businesses.

Let's Talk CRM → 📞 (724) 201-1880
5 min
avg. response time after CRM setup
40%
avg. close rate improvement
Long-Term Growth

Local SEO & Search Marketing
for Greensburg & Westmoreland County

Local SEO is how small businesses in Greensburg, Latrobe, Murrysville, and across Westmoreland County get found on Google without paying for every click. Done right, it builds a steady stream of qualified organic traffic that compounds over time.

We handle everything from Google Business Profile optimization and citation building to on-page SEO and content strategy — all specific to the Western PA market and what your local competitors are actually doing.

What's included

  • Google Business Profile optimization
  • Local citation building (30+ directories)
  • On-page SEO & keyword targeting
  • Technical SEO audit & fixes
  • Schema markup implementation
  • Review generation strategy
  • Monthly rank tracking
  • Competitor analysis
Get a Free SEO Audit → Custom-quoted to your market  ·  No long-term contracts
🔍

Where Does Your Business Show Up on Google Right Now?

Search your main service + your city. If you're not on page one — and especially if you're not in the map pack — you're invisible to most of your potential customers. We can change that.

Get a Free SEO Audit → 📞 (724) 201-1880

Why a Fractional CMO Makes Sense
for a Growing Small Business

Most small businesses in Westmoreland County are stuck choosing between doing it themselves and paying for a full-time marketing hire. There's a better option.

Fractional CMO
Westmoreland Digital
Full-Time CMO
In-house hire
Monthly cost
Fraction of a full-time hire
$10K–$15K+/mo salary
Senior marketing leadership
✓ Included
✓ Included
Strategy + execution
✓ Both
Strategy only
Time to start
This week
3–6 months to hire
Long-term contract
Month-to-month
Employment contract
Local Western PA knowledge
✓ Deep local expertise
Varies

Frequently Asked Questions

Can I get just one service, or do I need a bundle?

You can start with any single service. Most clients begin with either a fractional CMO engagement or a PPC campaign, then add additional services as they see results. We'll tell you honestly what makes sense for your situation.

How is a Fractional CMO different from a marketing agency?

An agency executes tactics. A fractional CMO sets strategy, manages the overall marketing function, and is accountable to business outcomes — not just deliverables. We do both: we provide the strategic leadership of a CMO and execute through our own team.

Do you require long-term contracts?

No. We work month-to-month on all ongoing services. We believe if we're doing our job well, you'll stay because it's working — not because you're locked in.

How quickly do paid ads start generating leads?

Most campaigns produce their first leads within 24–48 hours of going live. The first 30 days are about data collection; months 2–3 is when we really dial in optimization and cost-per-lead drops significantly.

What size businesses do you typically work with?

Small and growth-stage businesses across Westmoreland County and Western PA — typically in the $500K–$10M revenue range. Contractors, service businesses, retail, healthcare, and professional services who need real marketing leadership but aren't ready for a full in-house team.

Do you work with businesses outside Greensburg?

Yes — we serve all of Westmoreland County and the broader Western PA region, including Latrobe, Monroeville, Murrysville, Connellsville, New Kensington, and Pittsburgh suburbs. We handle everything remotely and have clients across the region.

Ready to Talk About Growing
Your Western PA Business?

Free consultation — no pitch deck, no hard sell. Just an honest conversation about what would actually move the needle for your business.